How should I explain SMS approval time to my clients?

Votel recommends that you do not make SMS your primary focus with a new client. Deliver the results that are immediate first, such as an AI agent answering the client's phone within minutes.

Tell the client that the 10DLC (A2P) approval process is normally slow, that you know what is needed to get approved, and that texting will come later. A client who wants to text a big sale the next day should be told it will not happen. It is better to say it is slow and then deliver in one to three days than to promise a specific time and miss it.